Video and search: YouTube, Google, the alternatives and the future

Video and search: YouTube, Google, the alternatives and the future

When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a look at the rise of video, alternatives to YouTube, social and what it all means for search marketers.

Three ways to up your video marketing game

Three ways to up your video marketing game

Video marketing has been getting huge for a few years now. Videos allow companies to reach a wider audience - thanks to the popularity of powerful video marketing platforms - and to increase their sales and conversions. But how easy it is to really see ROI from your video marketing campaigns?

30 ways to market your online business for free

30 ways to market your online business for free

For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. However, it doesn’t have to be expensive: there are plenty of free ways to market a business. In this post, we share 30 things you can do right now to market your online business for free.

5 YouTube optimization tips to improve your video rankings

5 YouTube optimization tips to improve your video rankings

YouTube is huge, and it's no wonder that so many people are looking to boost the effectiveness of their content on the platform. However, with so much use comes other struggles, like standing out from the crowd. Here are five optimization tips for your YouTube videos that will help you to start doing better in search, get recommended, and gain more traction.

How videos generate quick SEO results

How videos generate quick SEO results

You might not be a media and content-oriented company, but you should still consider the perks of having videos for your products and services. According to MWP, online video now accounts for half of all traffic on mobile alone, and 59% of senior executives say that they will opt for video when given the choice between video and text.

How to optimize your videos for YouTube: Best-practice tips

How to optimize your videos for YouTube: Best-practice tips

Online users love videos. In fact, 4x as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. But with so much competition with other great video content, how can you make yours stand out and be discovered by users?

What we learned from SEO: The Movie

What we learned from SEO: The Movie

SEO: The Movie is a new documentary which explores the origin story of search and SEO, as told by several of its pioneers. It’s a 40-minute snapshot of the search industry that is and was, with a glimpse into the future and what might become of SEO in the years to come. Here are some of the highlights.