When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a look at the rise of video, alternatives to YouTube, social and what it all means for search marketers.
Voice search and image search are increasingly becoming more prominent in our society. Wajid Ali from Forward3D investigates how far the technology has advanced and how it will be used in the future.
In an increasingly competitive and regulated world, how to market an ICO will be the difference between success and failure.
Video marketing has been getting huge for a few years now. Videos allow companies to reach a wider audience - thanks to the popularity of powerful video marketing platforms - and to increase their sales and conversions. But how easy it is to really see ROI from your video marketing campaigns?
For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. However, it doesn’t have to be expensive: there are plenty of free ways to market a business. In this post, we share 30 things you can do right now to market your online business for free.
YouTube is huge, and it's no wonder that so many people are looking to boost the effectiveness of their content on the platform. However, with so much use comes other struggles, like standing out from the crowd. Here are five optimization tips for your YouTube videos that will help you to start doing better in search, get recommended, and gain more traction.
You might not be a media and content-oriented company, but you should still consider the perks of having videos for your products and services. According to MWP, online video now accounts for half of all traffic on mobile alone, and 59% of senior executives say that they will opt for video when given the choice between video and text.
Online users love videos. In fact, 4x as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. But with so much competition with other great video content, how can you make yours stand out and be discovered by users?
Video is booming as a content marketing medium. But which video search engines should you focus on optimizing for? This article will explore the differences between YouTube and Google Videos, the two biggest video search engines on the web.
SEO: The Movie is a new documentary which explores the origin story of search and SEO, as told by several of its pioneers. It’s a 40-minute snapshot of the search industry that is and was, with a glimpse into the future and what might become of SEO in the years to come. Here are some of the highlights.